Building a Brand Most: Strategies to Stand Out in the Age of Knockoffs

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Measurement Talks

25 episodes

1 week ago

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

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Business

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Marketing

Business

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Building a Brand Most: Strategies to Stand Out in the Age of Knockoffs

Measurement Talks

30 minutes 16 seconds

1 year ago

Building a Brand Most: Strategies to Stand Out in the Age of Knockoffs

In this episode of Measurement Talks, the hosts discuss recent issues with Facebook advertising performance, specifically on Valentine's Day. They dive into how Meta over-delivered on cost cap campaigns, affecting both cost cap and auto bidding campaigns with inflated CPMs by over 1500%. The hosts share insights on the impact of this bug on ad delivery and spending.

Timestamps

[00:02:29] Facebook's auction dynamics.

[00:05:18] Collaborative D2C index insights.

[00:10:12] Changing Consumer Behavior.

[00:12:59] Amazon advertising strategy insights.

[00:17:39] Brand protection and search optimization.

[00:20:08] Knockoff products on Amazon.

[00:24:42] The rise of AI in marketing.

[00:29:50] Chinese manufacturers disrupting industries.

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.

Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the ad tech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.