E10: Meta's Marketing Science Team Let Go: What Does it Mean for Measurement?

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Measurement Talks

Measurement Talks

25 episodes

1 week ago

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

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All content for Measurement Talks is the property of Measurement Talks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

Show more...

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E10: Meta's Marketing Science Team Let Go: What Does it Mean for Measurement?

Measurement Talks

18 minutes 59 seconds

2 years ago

E10: Meta's Marketing Science Team Let Go: What Does it Mean for Measurement?

In this episode of Measurement Talks, the host discusses the recent layoffs at Meta's marketing science team, which includes Bernardo Lara, one of the co-authors for Meta. The host expresses concern and raises the question of whether Meta is seeing a surge of vendors providing measurement solutions, making it more cost-effective to let the market do its thing. The episode concludes with a discussion on what this means for Meta's position in the market.

TIMESTAMPS

[00:00:14] Marketing Science Team Layoffs.

[00:03:27] Restructuring of Marketing Science Team.

[00:06:30] iOS 17 Tracking Update.

[00:09:57] First-party data ownership.

[00:13:37] SAS attribution challenges.

[00:16:24] The future of CMOs.

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.

Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.