In this podcast episode, the hosts discuss their recent trips and how it has revitalized them. They then switch gears to the current earning season for advertisers and how big tech companies like Facebook and Google are performing well. They highlight the increase in ad impressions and the decrease in average cost per impression, which is good news for advertisers. However, the hosts share their own experiences as advertisers and mention that while their CPMs have decreased, their cost per clicks have increased. They speculate that this might be due to new multi-user placements on platforms like Facebook and Instagram. CHAPTERS [00:02:19] Earnings season and advertiser optimism. [00:04:09] CPM decrease and cost per click increase. [00:09:25] Reels as effective CPA delivery. [00:11:32] Incrementality study and ad placements. [00:17:42] Creative diversification and performance. [00:19:11] Finding wins and grouping ads. [00:22:03] Offline conversions API. [00:25:30] Using in-platform data effectively. [00:30:42] Trusting the Meta attribution signal. [00:32:27] Higher conversion rates outweigh CPCs. [00:38:19] Shopify's ad tech strategy. [00:40:18] Shopify selling audience data. Our promise to you: Every episode will have actions you take back to your business Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood. Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.