Ep 15: Black Friday, Cyber Monday: Record-breaking Numbers and Market Growth

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/29/62/38/29623850-d77c-2dc0-2555-39dc20234367/mza_13041494293495657681.jpg/600x600bb.jpg

Measurement Talks

25 episodes

1 week ago

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

Marketing

Business

RSS

All content for Measurement Talks is the property of Measurement Talks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37161421/37161421-1680394532131-184833f0dedd4.jpg

Ep 15: Black Friday, Cyber Monday: Record-breaking Numbers and Market Growth

Measurement Talks

36 minutes 50 seconds

1 year ago

Ep 15: Black Friday, Cyber Monday: Record-breaking Numbers and Market Growth

In this episode, Rishabh and Bryan discuss the recent success of Black Friday and Cyber Monday for their company. They reveal that after a few months of a slump, they experienced record-breaking numbers and a 19% increase in revenue compared to the previous year. They also compare their growth to the overall category, mentioning that Shopify also had a 19% increase but includes new merchants in their numbers. Overall, Bryan and Rishabh reflect on their positive results and the importance of benchmarking against the industry.

[01:35] Channel strategy and pricing.

[05:24] The power of discounts.

[08:05] Extending pricing and promotions.

[13:56] CPC and ad auctions.

[14:59] Ad auctions and cost per click.

[18:20] Presenting data in debates.

[23:31] An experiment in incrementality testing.

[25:44] Good enough at every stage.

[29:16] Setting and executing a growth plan.

[34:19] Long-term planning strategies.

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.

Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the ad tech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.