Ep 7: Exploring the Impact of Facebook's Offline Conversion Measurement Tool

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/29/62/38/29623850-d77c-2dc0-2555-39dc20234367/mza_13041494293495657681.jpg/600x600bb.jpg

Measurement Talks

25 episodes

1 week ago

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

Marketing

Business

RSS

All content for Measurement Talks is the property of Measurement Talks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37161421/37161421-1680394532131-184833f0dedd4.jpg

Ep 7: Exploring the Impact of Facebook's Offline Conversion Measurement Tool

Measurement Talks

33 minutes 46 seconds

2 years ago

Ep 7: Exploring the Impact of Facebook's Offline Conversion Measurement Tool

On this episode, the hosts discuss the impact of changes in the ecosystem on measurement. They talk about Facebook's announcement of offline conversions being integrated into the platform for a better feedback loop and performance optimization. They delve into the benefits of this development for retailers and D2C businesses, and how it could improve in-store sales tracking and data attribution. The hosts also touch on their personal experiences and use-cases with offline events and aggregates events manager.

TIMESTAMPS

[00:00:22] Offline conversions on Facebook.

[00:03:52] Facebook's forced checkout experience.

[00:07:25] Facebook's low CAC.

[00:11:05] Measuring cross-channel impacts.

[00:14:43] Retail media and point-of-sale data.

[00:18:40] Overspending $40k in ads.

[00:22:52] Recovering from ad revenue loss.

[00:28:19] Optimized Cost Per Impression.

[00:31:18] Facebook's ad auction recovery.

Our promise to you: Every episode will have actions you take back to your business Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood. Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.