Ep 8: FB shops is on a tear - it’s a measurement signal machine

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Measurement Talks

25 episodes

1 week ago

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

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Ep 8: FB shops is on a tear - it’s a measurement signal machine

Measurement Talks

32 minutes 22 seconds

2 years ago

Ep 8: FB shops is on a tear - it’s a measurement signal machine

In this episode, the hosts discuss the impact of Facebook shops on e-commerce marketing and measurement. They touch on two viral tweets that raised concerns about Facebook's impact on brand websites and discuss their own experiences with Facebook web and shop optimization campaigns. They share their success with these campaigns, including spending upwards of $26,000 per day on one campaign alone. The hosts highlight the importance of testing and scaling these campaigns to drive sales and improve performance. CHAPTERS [00:00:27] Impact of Facebook shops. [00:04:33] Facebook Discount Controversy. [00:07:26] The future of Meta Shops. [00:11:14] Shopify vs. Salesforce conversion rates. [00:14:45] Meta Pay vs Shop Pay. [00:19:53] Google Analytics 4 feedback. [00:22:31] Marketing and finance marriage. [00:24:56] Contribution Margin Dollars. [00:28:14] Profitability over top line. [00:31:36] Financial Awareness and PNL.

Our promise to you: Every episode will have actions you take back to your businessBryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood. Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.