SaaS Pricing and Enterprise Value

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Measurement Talks

25 episodes

1 week ago

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

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Marketing

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SaaS Pricing and Enterprise Value

Measurement Talks

35 minutes 11 seconds

1 year ago

SaaS Pricing and Enterprise Value

This podcast episode delves into a rich discussion on SaaS pricing sparked by a Twitter debate between Sean and Tomer, exploring the nuances of pricing strategies, vendor transparency, and the impact on customer relationships. The conversation extends into the philosophies behind hiring for SaaS companies, emphasizing the importance of building enterprise value through strategic hires and customer experience. Moreover, it covers the significance of predicting and analyzing which aspects truly drive a business's enterprise value, whether it be product innovation, brand awareness, or market positioning, with a particular focus on DTC brands and their unique valuation metrics compared to SaaS businesses.

00:00 Welcome and Introduction to the Pricing Debate Discussion

00:05 Deep Dive into the SaaS Pricing Debate

03:51 Brian's Perspective on Pricing and Business Strategy

08:10 Exploring Vendor Relationships and Strategic Partnerships

15:09 The Importance of Being a Top Customer to SaaS Vendors

24:15 Strategies for Hiring and Building a Team

30:41 Philosophical Approaches to SaaS and DTC Business Growth

43:24 Concluding Thoughts on Enterprise Value and Hiring

Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.

Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the ad tech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.