What To Do When In Platform Attribution Isn’t Enough

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Measurement Talks

25 episodes

1 week ago

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business. Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f

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What To Do When In Platform Attribution Isn’t Enough

Measurement Talks

51 minutes 26 seconds

1 year ago

What To Do When In Platform Attribution Isn’t Enough

In this episode of Measurement Talks, we dive into the latest in digital marketing news, focusing on two significant topics: TikTok attribution and the reliability of Facebook's attribution model. We discuss the intriguing results of a spicy poll on the trustworthiness of Facebook's data. Additionally, we address the recent issue of users being consistently logged out of their Facebook accounts, highlighting the discovery that a Google Chrome extension was the culprit. Our guest shares personal experiences with the problem and how it was ultimately resolved, underscoring the importance of being cautious with the browser extensions you install. Tune in for an insightful discussion on these pressing matters in the world of online marketing.

Timestamps

[00:00:36] Facebook logout issue.

[00:04:54] E-com SaaS opportunity.

[00:10:07] TikTok attribution issues.

[00:15:48-00:15:59] Cross-device tracking benefits.

[00:20:16-00:20:26] TikTok attribution strategies.

[00:24:29] Match market testing.

[00:27:15] Meta attribution debate.

[00:31:00] Meta ad performance discrepancy.

[00:37:01] Navigating Ad Performance.

[00:40:54] Incrementality vs. Attribution.

[00:43:58] Facebook ad spend logic.

[00:47:01] Certainty in Marketing.

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.

Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the ad tech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.