It’s the time of year when turkey is, understandably, top of mind, but of course turkey protein has worked its way into our year-round diets, in the form of turkey burgers, deli slices, turkey bacon and the like. So the issues facing the turkey supply chain are front and center for consumers every day often in the form of higher prices. Dr. Lindy Froebel is the still-new senior vice president of science and policy for the National Turkey Federation. She joins MeatingPod today to parse the cha...
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It’s the time of year when turkey is, understandably, top of mind, but of course turkey protein has worked its way into our year-round diets, in the form of turkey burgers, deli slices, turkey bacon and the like. So the issues facing the turkey supply chain are front and center for consumers every day often in the form of higher prices. Dr. Lindy Froebel is the still-new senior vice president of science and policy for the National Turkey Federation. She joins MeatingPod today to parse the cha...
Ep 229: Stats to story: How Archer turns data into shelf space
MeatingPod
32 minutes
2 months ago
Ep 229: Stats to story: How Archer turns data into shelf space
Meat snacks and sticks, particularly in the better-for-you market space, are soaring in popularity, but not all brands are benefitting the same way. Archer has reached aggressively across distribution channels with statistics that not only tell the obvious story — “stock us, we’re better” — but also educates retail buyers on exactly how the meat snack category performs for them vis-a-vis competitors and what they can do to boost their sell-through, as Archer’s Vice President of Marketing Andr...
MeatingPod
It’s the time of year when turkey is, understandably, top of mind, but of course turkey protein has worked its way into our year-round diets, in the form of turkey burgers, deli slices, turkey bacon and the like. So the issues facing the turkey supply chain are front and center for consumers every day often in the form of higher prices. Dr. Lindy Froebel is the still-new senior vice president of science and policy for the National Turkey Federation. She joins MeatingPod today to parse the cha...