In this episode, Erick Mittenthal, the Chief Strategy Officer at The Meat Institute, joins us to discuss the organization's long history and its efforts to support education within the meat industry. He explains the role of the Protein PACT, their work with small businesses, and the institute's various collaborations. Mittenthal emphasizes the importance of consumer data on key issues that build consumer trust, such as animal welfare, environmental impact, food safety, nutrition, and food security. He also highlights the significance of effective communication in creating a positive impact on both the meat industry and consumers.