Inside the Media Universe Map with Evan Shapiro: Tech, Consumers, and the Battle for Attention

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Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Diana Florescu

34 episodes

2 weeks ago

Curious about the latest consumer trends and the venture models supporting consumer brands? Do you own a consumer business and want to learn more about fundraising and brand advertising? This podcast is for you! Media Capital™ is where Consumer Investing meets Media Innovation. I’m Diana, the host, and in every episode, I interview the people behind ambitious consumer brands, uncovering what it takes to grow a business, raise capital, and scale through brand advertising! You’ll also hear from media capital investors and VCs as they share how media, funding, and brand-building come together.

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Investing

Business

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Inside the Media Universe Map with Evan Shapiro: Tech, Consumers, and the Battle for Attention

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

42 minutes 49 seconds

2 months ago

Inside the Media Universe Map with Evan Shapiro: Tech, Consumers, and the Battle for Attention

Today, we’re thrilled to welcome Evan Shapiro, Emmy-winning producer, professor, media strategist, and founder of ESHAP.

ESHAP is a “change agency” known for making sense of chaos in media. If you’ve ever seen the famous Media Universe Map, you’ve seen Evan’s work—he’s the self-proclaimed Media Cartographer, charting how platforms, creators, and culture collide.

With a media career spanning iconic comedy shows like Portlandia and Comedy Bang Bang, Evan has become a rare bridge between traditional media and the creator economy. Through his company, his podcast “The Media Odyssey,” and his Substack “Media War & Peace,” Evan is shaping the global conversation on what comes next.

Episode breakdown:

Welcome - 00:00:00

Evan's Path - 00:01:21

Deep Dive - 00:09:59

Shout Out - 00:23:23

Lightning Round - 00:27:32

Future - 00:38:44