Across many industries, a key belief driving the current boom in AI use is the economic logic that certain processes can be streamlined in ways that reduce human effort and thereby bring efficiencies and cost reductions. How possible is this in the media industries, however, which have traditionally relied on high value, skills intensive human labour to create unique, distinct outputs? Putting this economic conundrum into perspective, we are very pleased to have as our guests Gillian Doyle (Professor of Media Economics, University of Glasgow) and Sabine Baumann (Professor of Digital Business, Berlin School of Economics and Law).