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Media Intelligence
WPP Media
109 episodes
1 week ago
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
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All content for Media Intelligence is the property of WPP Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
Show more...
Marketing
Business
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Amazon’s 315M Prime Video ad viewers, Tubi hits profitability, & Disney boosts sports ad sales
Media Intelligence
28 minutes 57 seconds
1 week ago
Amazon’s 315M Prime Video ad viewers, Tubi hits profitability, & Disney boosts sports ad sales

Earnings season meets forecast crunch time | Kate Scott‑Dawkins, Jeff Foster, and Nidhi Shah break down the latest media and marketing shifts: European broadcasters in decline, OOH gains from travel rebound, Amazon’s surge in cloud and streaming ads, Tubi’s early AVOD profitability, and the mixed fortunes at Peacock, Paramount+, Warner Bros. Discovery, and Disney. From sports rights battles to identity‑based targeting and looming M&A moves, the team unpacks what’s driving TV and streaming ad revenues — and what brands and advertisers need to know now.

Listen for:
• Trends in linear TV vs. streaming ad revenue growth
• Why sports rights remain top-tier ad inventory
• AVOD’s profitability milestone and what’s next
• How consolidation could reshape the media buying landscape


00:00 – Introduction and forecast season overlaps
02:27 – European broadcaster earnings, consolidation moves, and OOH trends
09:35 – Amazon earnings: Cloud, advertising, Prime Video reach, and sports rights
15:03 – Fox earnings: Tubi’s growth, early profitability, and login strategy
18:52 – Comcast: Peacock’s subscriber trends, ad revenue, and M&A speculation
21:11 – Paramount/Skydance: Ad revenue decline, price hikes, and theatrical expansion
24:32 – Warner Bros. Discovery: Revenue and ad declines, streaming subs, strategic options
26:07 – Disney highlights and advertiser implications
27:30 – Forecast wrap‑up and upcoming focus areas

Media Intelligence
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.