Brian O’Kelley (Scope3) - Media Tech Talk #006

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Media Tech Talk

Daevid Richards and Paul Luckett

9 episodes

5 days ago

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

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Brian O’Kelley (Scope3) - Media Tech Talk #006

Media Tech Talk

1 hour 4 minutes 23 seconds

1 month ago

Brian O’Kelley (Scope3) - Media Tech Talk #006

Media Tech Talk #006 - Brian O’Kelley (Scope3)

Brian O’Kelley - Co-Founder & CEO of Scope3 and the architect behind AppNexus - joins Daevid Richards and Paul Luckett to explore how AI, sustainability, and open standards are transforming advertising into a force for good.

In this episode:

(02:00) - From AppNexus to Carbon Accounting in Ad Tech

(08:30) - Agentic Advertising Explained & Why It Uses Less Carbon

(13:50) - Fixing Incentives in Programmatic Markets

(20:00) - The AppNexus Legacy and Xandr Transition

(24:40) - AI as the New Operating System for Media

(35:10) - Hiring, Productivity & the AI Workforce Shift

(40:00) - How Scope3 Models Carbon Across the Supply Chain

(47:00) - Open Protocols vs Walled Gardens in AI-Native Ad Tech

(55:00) - Brian’s Advice for Leaders in an Agentic World

💬 Guest: Brian O’Kelley - https://www.scope3.com | https://www.linkedin.com/in/brianokelley/

🎧 Hosts: Daevid Richards & Paul Luckett

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #BrianOKelley #Scope3 #AppNexus #AdTech #Sustainability #Programmatic #AIAdvertising #OpenStandards #DigitalCarbon #MediaInnovation #AgenticAI #PublisherTech #AdOperations #FutureofMedia #AdContextProtocol