Pamela Slea (Boltive) - Media Tech Talk #009

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Media Tech Talk

Daevid Richards and Paul Luckett

9 episodes

4 days ago

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

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Pamela Slea (Boltive) - Media Tech Talk #009

Media Tech Talk

1 hour 2 minutes 1 second

4 weeks ago

Pamela Slea (Boltive) - Media Tech Talk #009

Media Tech Talk #009 - Pamela Slea (Boltive)

Pamela Slea, President of Boltive, joins Daevid Richards and Paul Luckett to unpack one of the most under-discussed problems in digital advertising: bad ads. From malvertising and celebrity-impersonation scams to privacy compliance and AI-driven detection, this episode explores how publishers can protect users in real time.

In this episode:

(00:00) – Intro: The invisible problem of bad ads

(02:00) – Pamela’s career: Google, AppNexus & purpose-driven ad tech

(06:00) – What Boltive does and why it exists

(09:30) – How prevalent malicious and miscategorised ads really are

(14:00) – How bad actors evade detection

(18:00) – AI, synthetic users & real-time threat detection

(23:00) – Privacy Guard, CMP gaps & compliance challenges

(30:00) – How ads are scanned before they render

(38:00) – Publisher risk, legal exposure & brand trust

(50:00) – Leadership, ethics & Boltive’s mission

💬 Guest: Pamela Slea – https://boltive.com | LinkedIn: https://www.linkedin.com/in/pamelaslea/

🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/

Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #Boltive #AdSecurity #Programmatic #PublisherTech #Privacy #FraudPrevention #MediaInnovation