If you're on the fence about creating original video content, here's a question for you:
How would you feel about 5x more audience reach?
Yes, really! At Mediavine we constantly talk about the importance of video and it's time to get on board.
On a former Summer of Live episode, Meredith Marsh from VidProMom sat down with Senior Director of Marketing Jenny Guy and talked all things video: she showed us how to take video content beyond YouTube by quickly repurposing it, how she got started integrating content within her own business, and what she'd do different if she was starting today.
Make sure to listen to the episode below. You don't want to miss it!
Helpful Resources
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VidProMom*
The Video Pursuit Society Course*
Meredith's Youtube*
Video Player FAQ & Best Practices*
How to Fill Out Video Details to Improve SEO and RPM
https://www.youtube.com/watch?v=0rwQ3zymD-Y&t=187s
Transcript
[MUSIC PLAYING] JENNY GUY: Hello, everybody. It is Thursday, July 9th. How did that happen? Welcome to the Mediavine Summer of Live. I'm your host, Jenny Guy. How you doing?
Tax day, day two, is next Wednesday. Where are you guys at with that, all of that? Are you already filed? Are you filing an extension? Tell us in the comments, what-- if you are all set to go with your taxes, part deux.
As a year, 2020 it's been a bit of a doozy. But for today's episode, we are not going to be focusing on all of the less than positive things that 2020 is known for. We are going back to a simpler time, a time before masks and quarantine hair, although my guest today's hair is impeccable, when we kicked off the second Roaring 20s in an all-new decade of video, on an echo, video, video, video. I'll do my own.
Here at Mediavine, we have never made our passion for video a secret. We had the Year of Video, which led to a Decade of Video. And, on New Year's Eve, this past year, we celebrated a brand-new Decade of Video. So we are forever encouraging, pushing, pleading with Mediavine publishers to produce more original video content so they can cash in on those industry high CPMs and keep up with advertiser demand for their pre-roll.
But those digital advertising dollars are not the only reason to prioritize video creation. Anyone who spends time online-- and with social distancing, that is all of us, all the time-- knows that video is everywhere, on the social media platforms, on all web sites. So create video content, right? What do you have to lose?
Record scratch. Video is hard. It can be expensive. And the vast majority of us are doing it solo, without a team of filmmakers standing by to help. So how can you make video easier and, beyond creation, make sure that you're getting the most bang for your video investment buck? Enter my guest, the VidProMom herself, Meredith Marsh. She is here to teach us how to quickly reach a wider audience with multi-platform videos, and I am here for it. Let's meet her.
Meredith Marsh is the creator of the Video Pursuit Society,
