In this episode, Nikki speaks to Matthew Hoag the Global Commercial Director of the renowned clubbing brand elrow. Matthew talks about his career working with artists such as Umek, Dubfire, Joseph Capriati and John Acquaviva and working in different cities such as  New York and Shanghai before settling in Barcelona to set up the European office for the Bullitt agency. Now overseeing over 130 events a year worldwide for elrow, Matthew also talks about his passion for languages and immersing himself in different cultures, his mentors and the rescued cat he recently rehomed.