Helena Conradie is the outgoing CEO of Satrix, which has billions under management in low-cost passive exchange traded funds. When Conradie took the job at Satrix, her bosses at insurance giant Sanlam were sceptical about the future for ETFs - even though the signs were evident that ETFs were powering up elsewhere in the world. In this candid conversation with financial journalist and radio show host Jackie Cameron, Conradie shares what it has been innovating and disrupting in a sector - and from within a company - that is notoriously chauvinistic and conservative. She provides inspiration for other women who would like to emulate her success and shines a light on the significant obstacles for women in a male-dominated industry.