💼 Thinking About Selling Your Agency? Read This First. In this rare behind-the-scenes episode, Corey Brown (Founder of BuffaBrand) joins Paul Sonneveld to unpack his full journey from launching during COVID to exiting six years later. No fluff—just the real story: building with no external capital, choosing the right buyer (hint: it's not just about the money), and navigating the emotional and operational rollercoaster of acquisition while keeping the business running. If you're scaling now o...
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💼 Thinking About Selling Your Agency? Read This First. In this rare behind-the-scenes episode, Corey Brown (Founder of BuffaBrand) joins Paul Sonneveld to unpack his full journey from launching during COVID to exiting six years later. No fluff—just the real story: building with no external capital, choosing the right buyer (hint: it's not just about the money), and navigating the emotional and operational rollercoaster of acquisition while keeping the business running. If you're scaling now o...
Amazon Vendor | Annual Vendor Negotiations 2025: What Really Happened?
MerchantSpring Marketplace Masters
45 minutes
5 months ago
Amazon Vendor | Annual Vendor Negotiations 2025: What Really Happened?
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor strategist Martin Heubel (Consulterce) to reveal the findings from his latest vendor survey, conducted in partnership with Stratably. With input from over 180 brands across North America and Europe, the survey offers the most detailed look yet at how the 2025 Amazon Vendor Negotiation (AVN) cycle played out. The results? Amazon pushed harder than ever—raising trade terms by an average of 91 basis points, t...
MerchantSpring Marketplace Masters
💼 Thinking About Selling Your Agency? Read This First. In this rare behind-the-scenes episode, Corey Brown (Founder of BuffaBrand) joins Paul Sonneveld to unpack his full journey from launching during COVID to exiting six years later. No fluff—just the real story: building with no external capital, choosing the right buyer (hint: it's not just about the money), and navigating the emotional and operational rollercoaster of acquisition while keeping the business running. If you're scaling now o...
