Moments That Matter: Inside Retail Marketing with Kathleen Ruiz

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Mere MERCHANTS

Merchants Talking Retail

41 episodes

2 weeks ago

Mere MERCHANTS features candid conversations on topics impacting fashion retail. We share retail principles, sharp insights, and lessons learned. Expect to laugh, learn, and occasionally raise an eyebrow.

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Moments That Matter: Inside Retail Marketing with Kathleen Ruiz

Mere MERCHANTS

24 minutes 53 seconds

8 months ago

Moments That Matter: Inside Retail Marketing with Kathleen Ruiz

In this episode of Mere MERCHANTS, we’re joined by Kathleen Ruiz, Founder & CEO of KRW Consulting NYC, a powerhouse lifestyle marketing agency specializing in luxury brand partnerships, experiential marketing, and strategic communications. With over 30 years of experience—including senior roles at Saks Fifth Avenue and Neiman Marcus—Kathleen shares insights on how luxury brands can create meaningful, lasting connections in an increasingly competitive and fast-changing marketplace.

We talk about the role of storytelling, the evolution of experiential retail, and how her team is helping global brands find success in the U.S. through high-impact events and strategic retail introductions