What if your biggest margin problem isn’t pricing, promotions, or markdowns but materials?
In this episode of Mere MERCHANTS, the team sits down with Liza Amlani, widely known as “The Chief Merchant,” to unpack why materials should be the starting point of product creation, not an afterthought. They explore how late-stage merchant decisions can quietly trigger cost overruns, delays, and excess inventory, and how a materials-first mindset can unlock speed, margin, and better full-price sell-through. If you’ve ever said “just make the change” without knowing the downstream impact, this episode is for you.

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