#43 - Innovating Retail: Walmart's Immersive Marketing Strategy w/ Justin Breton from Walmart

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Metavertising // Metaverse Marketing

Ely Santos

51 episodes

2 weeks ago

How is marketing going to be in the metaverse? How are we are going to use it? How can marketers ensure that they're exploring possibilities to the fullest? All of these questions (and more) are being answered in my podcast, Metavertising. With many special guests from across the globe, each one with their unique skills, to help us understand the metaverse better, so that we can make sure we are exploring this next step of technology and internet to the fullest.

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All content for Metavertising // Metaverse Marketing is the property of Ely Santos and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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#43 - Innovating Retail: Walmart's Immersive Marketing Strategy w/ Justin Breton from Walmart

Metavertising // Metaverse Marketing

50 minutes 3 seconds

1 year ago

#43 - Innovating Retail: Walmart's Immersive Marketing Strategy w/ Justin Breton from Walmart

In this episode of the Metavertising Podcast, host Ely Santos dives deep into the future of retail marketing with Justin Breton, Head of Brand Marketing Innovation at Walmart. Discover how Walmart is revolutionizing e-commerce with immersive experiences on platforms like Roblox, AR activations, and the metaverse. 🌐🛒

🎯 Key Topics:

Immersive commerce and its impact on Gen Z and Alpha consumers
The evolution of brand engagement in digital-first spaces
Community-driven strategies and how they shape successful marketing
Why brands need a "test and learn" mindset in new digital environments
Innovative KPIs to measure success in emerging channels

Whether you're a marketer, entrepreneur, or tech enthusiast, this episode is packed with actionable insights on how brands can adapt to the rapidly evolving digital landscape and engage the next generation of consumers. 💡🚀

🎧 Tune in now and learn how to stay ahead in the world of digital marketing, immersive experiences, and next-gen retail innovation.

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