#49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens

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Metavertising // Metaverse Marketing

Ely Santos

51 episodes

2 weeks ago

How is marketing going to be in the metaverse? How are we are going to use it? How can marketers ensure that they're exploring possibilities to the fullest? All of these questions (and more) are being answered in my podcast, Metavertising. With many special guests from across the globe, each one with their unique skills, to help us understand the metaverse better, so that we can make sure we are exploring this next step of technology and internet to the fullest.

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All content for Metavertising // Metaverse Marketing is the property of Ely Santos and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens

Metavertising // Metaverse Marketing

36 minutes 24 seconds

5 months ago

#49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens

🛠️ Design Like Tony Stark: XR, AI & the Industrial Metaverse with Siemens’ Ben Widdowson

Think Jarvis-style voice commands and holographic prototypes are still sci-fi? 🚀 In this episode, host Ely Santos sits down with Ben Widdowson—Head of Marketing for Immersive Engineering at Siemens—to break down how extended reality, real-time CAD, and AI copilots are already reshaping the way Sony and other manufacturers build the products you love.

🔊 Press play to learn:

Why the “digital thread” matters—and how breaking it kills speed, quality, and sustainability.
Sony’s secret weapon: a headset + software stack purpose-built for engineering, not gaming.
25 % productivity? Try weeks-to-minutes. Real-world wins in automotive, furniture, and consumer electronics.
From desktop to design cave: what true-scale digital twins do that 2-D screens never can.
Voice-controlled CAD & generative-AI prompts—how close we are to full Jarvis workflows.
The hardware roadmap: smart glasses vs. “heavy-lift” headsets (and where each one wins).

Whether you’re a product designer, XR dev, or marketer chasing the next tech wave, this conversation is your cheat-code to the industrial metaverse.

Connect with Ben → LinkedIn @ Ben Widdowson
Follow Ely → LinkedIn @ Ely Santos

🎧 Enjoying Metavertising? Tap Follow, leave a ⭐⭐⭐⭐⭐ review, and share the episode with a friend who still thinks XR is “just for gamers.”

#IndustrialMetaverse #XR #AI #ProductDesign #Siemens #Sony #Metavertising