Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/)

Timestamps - 00:00 - Introduction 26:28 - What is offline marketing & how does it differ from online marketing? 31:50 - Why should businesses still invest in offline marketing strategies in the digital age? 41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines? 48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses? 58:30 - How does OOH advertising contribute to a brand's visibility? 01:04:08 - Why are on ground events & sponsorships important components of offline marketing? 01:13:34 - What are the advantages of face to face interactions at industry events in marketing your brand? 01:18:30 - How can business optimize their point of sale marketing to influence customer decisions? 01:25:25 - What are some creative & unconventional guerilla marketing tactics that have proven successful? 01:29:38 - How do giveaways contribute to brand awareness & customer loyalty? 01:36:14 - Conclusion