🎙 BETTER DECISIONS PODCAST

How Artefacto Turned Design Into a Billion-Dollar Real Estate Engine

Time is the one luxury you can’t buy back. In this episode of the Better Decisions podcast, David sits down with Paulo Bacchi, CEO of Artefacto, the Brazilian luxury furniture house that quietly helps move over $1B in real estate every year across Miami and beyond.

From a 1,000,000 sq ft factory in Brazil and 3,000+ employees to 2-week delivery on fully furnished multimillion-dollar homes, Paulo shares how he built a brand that developers, designers, and top agents rely on to sell faster, for more, with less friction.

You’ll hear how Brazilians helped rescue Miami’s condo market after 2008, why ultra-wealthy buyers will always pay a premium for time and service, how Artefacto turned crisis into its most profitable year ever, and why Paulo believes philanthropy and service are secret weapons for long-term success.

Whether you’re in real estate, design, or just obsessed with Miami’s evolution, this is a masterclass in operating at scale, with heart.

⏱️ Episode Chapters

• 00:00 – Teaser
• 01:02 – Meet Paulo Bacchi
• 03:59 – Why Coral Gables was the perfect launchpad for Artefacto
• 06:29 – The 2-week delivery model that changed Miami’s luxury market
• 08:35 – Time, patience & serving $10M+ buyers
• 10:12 – 2002–2008: Building a luxury furniture empire in Miami
• 12:28 – 2008 crash, 20,000 unsold condos & no liquidity
• 14:56 – How Brazilians helped save Miami’s condo market
• 17:06 – Why Brazilians are obsessed with Miami
• 20:29 – Turning the “worst year” into the most profitable year
• 21:44 – Win-win ecosystems with designers, realtors & developers
• 23:12 – Paulo’s core philosophy
• 27:42 – The non-negotiable power of credibility & keeping your word
• 30:24 – From furniture to branded buildings & development partnerships
• 33:54 – What “warm contemporary” really means in Miami
• 39:18 – Miami in 10 years: global safe haven for wealth & talent
• 42:55 – How philanthropy unlocked Paulo’s biggest growth
• 46:00 – The one true moat: radical, service-driven businesses
• 48:38 – Final thoughts

🔗 Read the full article here: https://www.luxlifemiamiblog.com/the-visionary-architect-of-instant-luxury-how-paulo-bacchi-reshaped-miami-luxury-living

🎧 About the Guest – Paulo Bacchi

Paulo Bacchi is the CEO of Artefacto, a luxury Brazilian furniture brand with a 50-year history, over 20 showrooms in Brazil, and multiple flagship locations in the United States, including Miami and Madison Avenue in New York.

Artefacto is known for its “warm contemporary” style, handcrafted quality, and turnkey solutions that allow high-end buyers to move into fully furnished homes in weeks—not months. Through partnerships with top developers, designers, and real estate teams, Artefacto has helped move over $1B in real estate annually across South Florida and beyond.

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