Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.
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Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.
In this episode of Micka on Influence, host Micka Alexander is joined by Marcelle Eckstein, Brand Manager at SC Johnson, to explore the evolving world of brand storytelling and influencer marketing. From discovering her passion for marketing at just nine years old to leading campaigns for some of South Africa’s most trusted household brands, Marcelle shares her journey, her philosophy on people-first marketing, and what drives her creative approach.
Together, they unpack how influencer marketing has shifted from polished celebrity endorsements to real, relatable storytelling that connects with consumers on a deeper level. Marcelle reflects on the success of campaigns like My Skin My Way with Venus, revealing why authenticity and collaboration remain the most powerful tools in a marketer’s kit.
Whether you’re a brand manager, creator, or simply curious about the future of marketing, this conversation offers valuable lessons on how to build trust, inspire emotion, and create campaigns that truly make an impact.
Micka on Influence
Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.
