Idris Elba and MrBeast? How Cupra Kiro plan to transcend Formula E

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Mics Out

BlackBook Motorsport

44 episodes

2 weeks ago

A show all about the business of motorsport from the team at BlackBook.

Sports

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A show all about the business of motorsport from the team at BlackBook.

Sports

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Idris Elba and MrBeast? How Cupra Kiro plan to transcend Formula E

Mics Out

40 minutes 41 seconds

7 months ago

Idris Elba and MrBeast? How Cupra Kiro plan to transcend Formula E

Los Angeles-based investment firm The Forest Road Company acquired ERT last October, ushering in an eventual rebrand to Cupra Kiro and ambitions to make the team a leading force in motorsport.

Six months on from that deal, the Formula E outfit’s leadership is intent on thinking differently to achieve its goals.

Mics Out sits down with Russell O'Hagan and Jeremy Tarica to find out more.