Founders who have never experienced coaching firsthand often wonder what it’s like to work with an experienced startup coach. At the Midstage Institute, we wanted to peel back the curtain a little to show you what it’s like during a coaching session.

I recently spoke with the co-founders of an estate planning startup called Inherit. With their permission, of course, I turned that into a podcast to give founders a little taste of what a coaching session is like and what was discussed.

• Finding the right target group for the product.

• How far along is the product.

• What is the promise given to users?

• Finding the balance between free and paid services.

• Prioritizing actions for the founders moving forward.