Richard Lorbach, the man behind “Drink Wisconsinbly,” joins Russell Nicolet to share stories about growing up in the Midwest and talk about watching his homegrown brand take off.

Richard and Russell bond over their shared love for Wisconsin, childhoods spent outdoors, and the communities and friendships that form at local dive bars. Now 13 years strong, the Drink Wisconsinbly Pub is a staple in the Deer District, but its reach extends far beyond that. Even though the brand maintains in-state and out-of-state fame, Richard does his best to keep a low profile on social media, earning a self-aware chuckle from Russell. You’ll want to hear Richard’s story of the rowdy night at the Drink Wisconsinbly Pub before the sixth game of the 2021 NBA Finals.