On this episode of Milberry on the Mic, host Cait Milberry goes on location with Glenn McLean, founder of Java Moose Coffee Roasters—a Saint John staple that’s grown from one local shop into a national roaster shipping coast to coast.

Glenn drops wisdom from nearly 30 years in the game—back when diner coffee was basically brown tap water—on what it really takes to build a business that lasts. They dig into:

• How he scaled to a 42-person team without losing the local soul

• Why Saint John’s small biz scene lives and dies by tourism (and cruise ships)

• The power of spending local—and how your dollars are a damn vote

• What it takes to stay relevant in a market full of TikTok trends and corporate chains

Plus, a behind-the-scenes look at Java Moose’s experimental “coffee lab,” where the next big thing isn’t a buzzword—it’s a ube latte, a Dubai chocolate drink, or cheesecake in a can. (Yes, really.)

This is a raw, real convo about grit, growth, and giving a shit about your city.