In this episode of the Millionaire Mindcast, Matty A. welcomes Ellen Wood, founder and CEO of VCFO, who pioneered the fractional CFO model and has supported more than 6,000 companies through growth and exit planning.
Ellen shares her journey in building VCFO, the inspiration behind trademarking “virtual CFO,” and why more businesses are turning to fractional financial leadership. From the power of the V360 Assessment to the critical role of accountability and culture, Ellen outlines the strategies that differentiate businesses that scale successfully from those that stall.
She also dives into common exit planning mistakes, the importance of preparation years in advance, and her perspective on the future of fractional CFO services as AI and private equity reshape the office of the CFO.
What You’ll Learn in This Episode:
Timestamps:
01:00 – Ellen Wood’s background and founding VCFO
03:30 – Building the fractional CFO model
07:00 – Expanding into HR and operational support
11:45 – Using V360 to prepare for growth and exit
17:30 – Culture and accountability as hidden value drivers
21:30 – Exit preparation: what most founders get wrong
25:45 – Scaling vs. stalling businesses
29:00 – The future of fractional CFO services
32:00 – Advice to her younger entrepreneurial self
Connect with Ellen Wood:
LinkedIn: https://www.linkedin.com/in/ellenewood/
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