In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
All content for Mind Your Own Marketing Business is the property of Mind Your Own Marketing Business and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
Optimizing Conversions with Data-Driven Experimentation Featuring Brian Massey
Mind Your Own Marketing Business
26 minutes 47 seconds
10 months ago
Optimizing Conversions with Data-Driven Experimentation Featuring Brian Massey
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Brian Massey, the founder of Conversion Sciences, to explore the fascinating world of conversion rate optimization (CRO). Brian shares his unique journey from computer programming to corporate sales and ultimately becoming a leader in data-driven marketing. With a blend of science and creativity, he explains why so many businesses struggle to create high-performing websites and how biases often cloud decision-making.
Brian and Joe dive into the importance of experimentation, data-driven decision-making, and the tools that help businesses optimize their digital experiences. From A/B testing strategies to AI-driven messaging improvements, they discuss how marketers can refine their websites for better conversions without making costly mistakes. Whether you're considering a site redesign or looking for ways to increase revenue from existing traffic, this episode is packed with actionable insights to help you make smarter marketing decisions. Tune in now!
Mind Your Own Marketing Business
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
