On today's show, we discuss:  Embracing the Role of 'Benign Mischief Maker': Rory Sutherland describes his unique approach to challenging established norms and assumptions, emphasizing the importance of constructive and positive disruption in society. Unpacking the Essence of Creativity: Our conversation delved into the roots of creativity. Rory attributes his creative edge to a blend of deliberate practice and an inherent tendency to question and disrupt conventional thinking. Understanding Advertising Agency Culture: We discussed the distinctive culture within advertising agencies. Rory pointed out how these environments are particularly adept at nurturing creativity and encouraging unconventional ideas. The Importance of Reverse Thinking: A significant portion of our discussion was dedicated to the concept of thinking in reverse, similar to detective work. Rory advocates for this approach as a key element in effective and innovative problem-solving.   --- Where to find the Rory: LinkedIn Website X (Twitter) The Book Where to find Danny: LinkedIn Tiktok The Insightful Innovator: How to Level Up Your Employee Experience   Get full access to the 'Get Knotted' Newsletter and bonus content from the podcast at https://www.weareknot.co.uk/subscribe.   ---