Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
85 episodes
2 weeks ago
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
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In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
28 minutes
1 year ago
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase
Main Insight:Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy.Guest Bio:Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and channel partnerships. In 2018, she founded the Women in B2B Network, a thriving community of over 400 senior professional women, aimed at empowering me...
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
