Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
85 episodes
2 weeks ago
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
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In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
42 minutes
1 year ago
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox
SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcastMain Insight"The most effective brand strategy focuses on differentiation and solving customer business challenges."Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content should demonstrate solutions, not just features.Key TakeawaysStep-by-Step Marketing StrategyDetermine Your Business Cycle Stage:Understand where the bus...
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
