Minds at Work: How Neurodiversity Fuels Business and Belonging
Understood.org
11 episodes
1 week ago
A podcast for leaders in neurodiversity and business, hosted by Nathan Friedman, co-president and CMO of Understood.org. This show explores how neurodiversity drives innovation and creativity in business and beyond.
With over 50% of Gen Z identifying as neurodivergent, neurodiversity isn’t just a movement — it’s the future. That means future-proofing your business starts with embracing difference, both in the talent you hire and in the customers you serve. We feature key changemakers in the space and dive into real-world outcomes across tech, design, marketing, and work culture. We’ll be highlighting the power of difference to spark connection, shift systems, and shape a more inclusive future for all
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A podcast for leaders in neurodiversity and business, hosted by Nathan Friedman, co-president and CMO of Understood.org. This show explores how neurodiversity drives innovation and creativity in business and beyond.
With over 50% of Gen Z identifying as neurodivergent, neurodiversity isn’t just a movement — it’s the future. That means future-proofing your business starts with embracing difference, both in the talent you hire and in the customers you serve. We feature key changemakers in the space and dive into real-world outcomes across tech, design, marketing, and work culture. We’ll be highlighting the power of difference to spark connection, shift systems, and shape a more inclusive future for all
Neurodiversity is a growth strategy (with Valeria Piaggio from Kantar)
Minds at Work: How Neurodiversity Fuels Business and Belonging
34 minutes 26 seconds
4 months ago
Neurodiversity is a growth strategy (with Valeria Piaggio from Kantar)
In this episode of Minds at Work, Nathan welcomes Valeria Piaggio, Global Head of Inclusive Growth at Kantar, the world’s leading data, insights, and consulting company, to talk about why neurodivergent consumers matter more than ever.
They discuss new research from Kantar and Understood.org that challenges the myth that neurodiversity is a niche issue — in fact, it’s a fast-growing, high-impact segment, especially among younger consumers. Valeria explains how brands can better serve and engage this growing population by rethinking research, representation, and inclusive design. And why doing so drives business growth.
Timestamps
(05:58) Kantar’s latest research on neurodivergent consumers
(14:14) “If you’re not including neurodivergent voices in your research, you’re already behind.”
(19:33) What Google gets right about inclusion
(25:24) “The shift towards being more effective is to talk less and do more.”
We love hearing from our listeners! Email us at podcast@understood.org
Minds at Work: How Neurodiversity Fuels Business and Belonging
A podcast for leaders in neurodiversity and business, hosted by Nathan Friedman, co-president and CMO of Understood.org. This show explores how neurodiversity drives innovation and creativity in business and beyond.
With over 50% of Gen Z identifying as neurodivergent, neurodiversity isn’t just a movement — it’s the future. That means future-proofing your business starts with embracing difference, both in the talent you hire and in the customers you serve. We feature key changemakers in the space and dive into real-world outcomes across tech, design, marketing, and work culture. We’ll be highlighting the power of difference to spark connection, shift systems, and shape a more inclusive future for all
