From bookings to breakthroughs, how are agents creating success in 2025?
Concluding our coverage of Amsterdam Dance Event (ADE), we’re joined by Simon Clarkson, partner at Primary Talent and a pivotal figure in the world of music representation. With decades of experience, Simon has cultivated an explosive roster featuring legendary names like Skrillex, Above & Beyond, Kygo, Calvin Harris, and many more.
Simon’s journey includes co-founding Mainstage Artists, where he established himself as a visionary in artist bookings, before being headhunted by industry powerhouse WME, where he refined his expertise over nearly a decade. During the pandemic, Simon took on the monumental task of building Primary Talent’s electronic music division, navigating unprecedented challenges with remarkable resilience.
Join us tomorrow as we explore:
✅Balancing artist's market value with industry realities
✅Spotting talent and the gut instinct behind signing new artists
✅How electronic music is adapting to economic and social changes
✅Navigating difficult personalities and fostering a positive industry culture
✅How young agents can develop their unique value and stand out in the industry
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➤ Credits:
Music: Mission Makers - N1NJA (Unreleased)
Producer: Farah Nanji
➤ For show notes + more on our host visit:
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https://www.dj-ninja.com/