Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
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Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
At Capacity? Not Enough Time? Scale Your Mission with Fractional Support with Vicki Burkhart
Missions to Movements
30 minutes
1 month ago
At Capacity? Not Enough Time? Scale Your Mission with Fractional Support with Vicki Burkhart
If you and your team are constantly juggling WAY too many priorities with not enough support, this episode is exactly what you need to hear. Vicki Burkhart is the powerhouse founder and CEO of The More Than Giving Co., a virtual, fractional staffing firm that has served over 230 nonprofit clients and counting! There is a growing “crisis of capacity” across the nonprofit sector. Did you know 65% of nonprofit leaders say they don’t have enough staff to deliver programs and services? Vicki expl...
Missions to Movements
Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
