Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
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Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
From UCLA to 70+ Cities: End Overdose Sparked a College Campus Movement with Maddie Ward
Missions to Movements
29 minutes
1 month ago
From UCLA to 70+ Cities: End Overdose Sparked a College Campus Movement with Maddie Ward
At just 23 years old, Maddie Ward became Chief Operating Officer of End Overdose, a nonprofit that’s trained over 500,000 people to identify and respond to opioid overdoses. What began as a grassroots effort at UCLA has since EXPLODED into a powerful, youth-driven network spanning 70+ cities, fueled by data, creativity, and pure heart. Maddie offers a fresh perspective on how she built scalable systems for leadership, recruitment, and sustainability to empower students to take ownership of t...
Missions to Movements
Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
