Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
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Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
How Your Year-End Gala or Event Can Generate Revenue All Year with Monthly Giving as the Centerpiece
Missions to Movements
11 minutes
1 month ago
How Your Year-End Gala or Event Can Generate Revenue All Year with Monthly Giving as the Centerpiece
Transform your fundraising events from one-time giving opportunities into sustainable revenue generators by making monthly giving a centerpiece rather than an afterthought. We share practical strategies to create signature moments that convert event attendees into loyal monthly supporters while maximizing the long-term impact of your gatherings. • Creating signature visual moments that attendees will remember long after the event ends • Elevating existing monthly donors through specia...
Missions to Movements
Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
