Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
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Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
Want to 5x Your Impact? This Executive Director Did - Here’s How
Missions to Movements
39 minutes
3 months ago
Want to 5x Your Impact? This Executive Director Did - Here’s How
What if your nonprofit could grow its impact by 5x, WITHOUT increasing staff or burning out your team? That’s exactly what Greg Harrell-Edge did during his tenure as Executive Director of CoachArt. And you’d never believe that a mindset shift ultimately led to their 37% year-over-year increase in impact, sustained over five years. Greg shares how a single board retreat sparked a movement within the organization, and why traditional models of nonprofit growth no longer serve today’s landscape...
Missions to Movements
Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement. You’ll hear the inside story of a charity: water experiment that tested postcar...
