Agency day: M&C Saatchi, Apex Growth, and Neil Patel Digital

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Mobile Heroes Uncensored

Liftoff

76 episodes

4 days ago

Mobile marketing insight from user acquisition heroes as you've never heard them before. Featuring world-class pros from brands like Bumble, Sam's Club, Babbel, MoneyHub, Gameloft, Wooga, Playstudios, and more! We feature the best and brightest in mobile marketing in their best, worst, and funniest moments. We play games, give away Bitcoin (maybe!) and generally have a good time. Brought to you by Liftoff. Hosted by John Koetsier and Peggy Anne Salz.

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Agency day: M&C Saatchi, Apex Growth, and Neil Patel Digital

Mobile Heroes Uncensored

40 minutes 17 seconds

3 years ago

Agency day: M&C Saatchi, Apex Growth, and Neil Patel Digital

Blockchain and gaming? Check

IDFA, ATT, and Privacy Sandbox on Android? Check

Influencer advertising on TikTok? Check

Today is agency day on Mobile Heroes Uncensored, and we’re chatting with three all-stars. Jonathan Yantz at M&C Saatchi Performance, Dave Riggs from Apex Growth (used to be Customer Acquisition), and Eddie Yoon at NP Digital (yeah, that’s Neil Patel’s company) join Peggy Anne Salz and John Koetsier to talk about all the hot stuff.

From multi-million dollar monthly budgets to startups just beginning to scale, there’s something for everyone. And … we get each mobile hero's hot take on their most uncensored opinion in mobile marketing.

Timestamps

0:00 Super special MHU day

3:15 Ad performance in the age of privacy

12:55 Blockchain in gaming

16:15 Privacy Sandbox on Android

19:01 Why you need a higher converting app

20:50 Influencer marketing on TikTok

23:50 Video ad micro KPIs

33:01 Least censored opinions on mobile marketing