Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
All content for MOCK, the podcast is the property of MOCK, the agency and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
Ep. 145 – From Concept to Creation: Designing the Fiery Peach
MOCK, the podcast
18 minutes 59 seconds
2 months ago
Ep. 145 – From Concept to Creation: Designing the Fiery Peach
In this episode of MOCK the Podcast, Don and Rob pull back the curtain on the art of brand development, demystifying the world of private label products and sharing the creative journey behind the Atlanta Cup 2025's striking "fiery peach" logo. Listeners hear candid takes on why brands like Kirkland and Girl Scout cookies spark so much intrigue, and get a hands-on look at how packaging, typography, and color theory drive merch and event identity. From tight timelines to the challenge of composing player imagery, they reveal what it really takes to launch a brand and a website in just ten days, and how collaboration—and a little risk—fuel the evolution of a sports spectacle that's set to bring tennis back in "the A" with style. Episode Transcript
MOCK, the podcast
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
