In this episode of the Modern Direct Seller Podcast, Evelyn Abernathy, beauty and wellness coach and founder of Purple Essence by Evelyn, shares what it really looks like to grow beyond direct sales and step fully into your own brand. From her first blog posts to the decision to move her business under one digital roof, Evelyn opens up about the mindset shifts, content strategy, and personal growth that helped her evolve from reseller to CEO.
If you’ve ever felt the pull to build something that reflects your values, expertise, and voice, this episode is your sign to begin.
Want to dive deeper into Evelyn’s world of holistic beauty and wellness? Visit PurpleEssenceByEvelyn.com to grab her free Royal Wellness Guide and follow her on Instagram, Facebook, LinkedIn, TikTok, and YouTube @PurpleEssenceByEvelyn.
Time-Based Notes:
01:24 - Meet Evelyn Abernathy, Founder of Purple Essence
02:23 - Evelyn’s story in direct sales with Jafra and doTERRA
05:51 - Blogging as self-care and content strategy
11:34 - Transitioning her blog to the Oh My Hi platform
17:17 - Evolving from skincare rep to wellness brand owner
22:46 - From blog posts to YouTube content
25:03 - Delegating social media to focus on growth
30:45 - The power of the Academy VIP community
34:56 - Evelyn’s favorite office supplies + where to find her
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode252