In this episode of the Modern Direct Seller Podcast, we're talking all about the strategy behind the current pre-Black Friday promotion offering the Modern Direct Seller Academy for just $1. This episode pulls back the curtain on why now, why this price, and how the campaign came together. You'll hear about the marketing approach—from text opt-ins to content batching with help from a couple of 12-year-olds—and learn how the customized onboarding is designed to help new members get the most value. Plus, discover the new SEA model (Scrappy, Expanding, and Automating) that helps direct sellers identify their business stage and choose the right tools to move forward.
Join the Academy for $1 this week only (Nov 17 - 23): https://moderndirectselleracademy.com
Sign up for the 2026 Planning Workshop: https://moderndirectseller.com/2026plan
Time-Based Notes:
1:37 The Rationale Behind the $1 Academy Offer
7:03 Strategic Timing
10:44 Marketing Strategy and Implementation
15:02 Onboarding Experience and New Resources
20:33 Closing Thoughts on the Promotion's Purpose
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Get the full show notes at https://moderndirectseller.com/episode263