In this episode of The Modern Veterinary Practice Podcast, Jack Peploe welcomes marketing strategist Matt Madden of Heedly to explore how veterinary clinics can shift from chasing volume to attracting the right clients. Matt shares insights from global brands like L’Oréal and Virgin, breaking down why clear messaging, transparent communication, and a strong marketing foundation are essential for practice growth and team wellbeing. From the psychology behind client behaviour to the future of AI in veterinary communication, this conversation gives practical, actionable advice for clinics wanting to grow with intention - not overwhelm.