Arnav Dalmia didn’t set out to build a fitness brand for older adults—but listening to customers led him there. In this conversation, Arnav joins us to unpack the unlikely evolution of Cubii, the company he co-founded that sold for north of $100 million after a decade-long grind that began with Kickstarter and a desk pedal idea.
They dig into why early investors passed, what everyone got wrong about the market, and how a hard-earned product-market fit with seniors turned Cubii into a category-defining brand. Arnav shares the inflection points that changed the company’s course: from bootstrapping out of necessity, to embedding customer feedback into the culture, to resisting the temptation to scale too soon.
If you’ve ever wondered when to pivot, how to listen better, or what lean actually looks like in practice—this one’s a blueprint.