Scott sits down with longtime friend, journalist, and cultural critic John McDermott for a no-holds-barred conversation on the rise of the grift economy. John and Scott re-trace the evolution of modern hustle culture to unpack the cult of tech founders, the blurred lines between personal branding and deception, and why irrational self-confidence is both a feature and a bug of startup life. Along the way, the duo riff on everything from J.R. Smith’s delusional greatness to Mark Zuckerberg's masculinity arc, fake wellness routines, and the eerie emergence of AI-driven misinformation. John shares what it was like to go toe-to-toe with Jay Shetty, the media’s retreat from accountability, and how we're all becoming lone agents in a broken information ecosystem. It’s a sharp, funny, and sobering look at an era where everything is a grift—and everyone’s a brand. What You’ll Learn: -- Why the “rise and grind” founder archetype is built on delusion -- How fake personas thrive in a media landscape with no referees -- Why we’re only at the beginning of the grift era—and how AI will amplify it -- What snake oil salesmen of the 1900s can teach us about today’s digital hucksters Support the show (and your wallet) by creating a free account at Kingscrowd.com Follow John McDermott on Twitter @McDermott Follow Scott on IG/Twitter @Kitun