Welcome to Money Magnet Mama, where magnetic marketing meets money mindset and online business strategy.
This podcast is for the heart-centered entrepreneur, small business owner, or multi-passionate creative who doesn’t fit in with the toxic hustle culture and the bro marketing sleaze, and wants to build their abundant life and dream business differently: with heart and soul, joy and ease.
From chill launch and evergreen sales strategies, the energetics of pricing, to high ticket group coaching programs, I’m going to dish on all the secrets to making more, and working less.
I’m Masha Goins, Business Coach, Pricing Strategist, and Money Mindset Queen, who went from being a burned out working mom with a dream, to owning a multi-six-figure ONline business that lights me up, and allows me the freedom to only work part time hours, and spend most of my time living OFFline.
It’s my soul’s purpose to teach you how to go from the grind of trading time for money, to scaling your time freedom and passive revenue by chasing joy, and practicing ease.
Let’s get Goins!
xo, Masha
mashagoins.com
IG @moneymagnetmama
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Welcome to Money Magnet Mama, where magnetic marketing meets money mindset and online business strategy.
This podcast is for the heart-centered entrepreneur, small business owner, or multi-passionate creative who doesn’t fit in with the toxic hustle culture and the bro marketing sleaze, and wants to build their abundant life and dream business differently: with heart and soul, joy and ease.
From chill launch and evergreen sales strategies, the energetics of pricing, to high ticket group coaching programs, I’m going to dish on all the secrets to making more, and working less.
I’m Masha Goins, Business Coach, Pricing Strategist, and Money Mindset Queen, who went from being a burned out working mom with a dream, to owning a multi-six-figure ONline business that lights me up, and allows me the freedom to only work part time hours, and spend most of my time living OFFline.
It’s my soul’s purpose to teach you how to go from the grind of trading time for money, to scaling your time freedom and passive revenue by chasing joy, and practicing ease.
Let’s get Goins!
xo, Masha
mashagoins.com
IG @moneymagnetmama
From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease [Ep. 75]
Money Magnet Mama
37 minutes
4 weeks ago
From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease [Ep. 75]
What does it really look like to build a tech company from scratch — as a woman, a founder, a mother, and a deeply intuitive leader?
And what happens when you hit the wall of burnout… but choose to rebuild your business from a place of ease, alignment, and sovereignty instead of hustle?
This week, I sit down with the extraordinary Heather Udo, Founder & CEO of Shoppable — a SaaS platform powering shoppable experiences for major retailers, global CPG brands, and creators.
Heather shares the truth behind:
✨ Growing Shoppable into a profitable tech company over 14 years
✨ Navigating male-dominated startup culture
✨ Raising (or intentionally not raising) VC funding
✨ Coaching first-time tech founders
✨ Being a mother while running a company
✨ Using AI the right way for e-commerce
✨ Rebuilding after burnout
✨ Creating a life and business led by alignment, not adrenaline
She also breaks down how Shoppable helps stylists, bloggers, designers & creators stop losing commission to coupon extensions (👀) and start earning predictable income — while owning their customer data.
This conversation is packed with insight, transparency, and grounded advice for any entrepreneur building something bigger than themselves.
🔗 MENTIONED IN THIS EPISODE
👉🏻 Connect with Heather: @heather.udo
🎁 Grab Heather's Startup CEO Cheat Sheet (with links to free legal templates) here → https://www.heatherudo.com/resources
💝 Looking for Shoppable resources? Email sales@shoppable.com and mention this podcast episode to receive 15% off* your license fee. (*New customers only.)
✨ Book a free 20-Minute Biz Breakthrough Call with me- Let’s map out your next income leap, together 💖
xo, Masha
💞 Let's connect:
LinkedIn | Instagram
Money Magnet Mama
Welcome to Money Magnet Mama, where magnetic marketing meets money mindset and online business strategy.
This podcast is for the heart-centered entrepreneur, small business owner, or multi-passionate creative who doesn’t fit in with the toxic hustle culture and the bro marketing sleaze, and wants to build their abundant life and dream business differently: with heart and soul, joy and ease.
From chill launch and evergreen sales strategies, the energetics of pricing, to high ticket group coaching programs, I’m going to dish on all the secrets to making more, and working less.
I’m Masha Goins, Business Coach, Pricing Strategist, and Money Mindset Queen, who went from being a burned out working mom with a dream, to owning a multi-six-figure ONline business that lights me up, and allows me the freedom to only work part time hours, and spend most of my time living OFFline.
It’s my soul’s purpose to teach you how to go from the grind of trading time for money, to scaling your time freedom and passive revenue by chasing joy, and practicing ease.
Let’s get Goins!
xo, Masha
mashagoins.com
IG @moneymagnetmama
