Back in 2011, Colin and Samir's decision to build a YouTube business creating Lacrosse videos seemed risky, baffling friends and family alike. But by building a loyal community and learning to monetize their content, they soon turned their passion into a thriving business, selling their Lacrosse Network in 2014. Their journey wasn’t without hurdles. Financial uncertainty gave way to creative doubts. All the while, Colin and Samir struggled to access support from banks that didn’t recognize creators as legitimate businesses. Fast forward to today, and Colin and Samir have found a new niche – and a new audience – as two of the most respective voices on the creator economy.
In this episode, we speak to Colin and Samir about their inspiring rise and the lessons they’ve learned. We’ll hear how they built two successful ventures from scratch, we’ll learn the principles of building a creator business, and we’ll discover the importance of building an audience. We’ll also ask why creators face so many logistical challenges—and what the financial services industry can do to support them.
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